Success Stories in Franchising Involving Military Veterans


Franchising has proven to be a pathway to entrepreneurship and successful business ownership for many military veterans. The qualities and skills acquired during military service, such as discipline, leadership, and the ability to adapt to various situations, often translate well into the world of franchising. In this overview, we will explore the inspiring success stories of military veterans who transitioned into franchising, highlighting the lessons they offer and the impact of their achievements.


The Franchising Advantage for Military Veterans

Military veterans bring a unique set of skills and qualities to the world of franchising, which often position them for success:


1.  Discipline and Work Ethic: Veterans are known for their discipline and strong work ethic, qualities that are essential for the rigorous demands of running a successful franchise.


2. Leadership Skills: Military service provides veterans with strong leadership skills, enabling them to guide and motivate their team in the franchise business.


3. Adaptability: Veterans are adept at adapting to changing circumstances and problem-solving, which is invaluable in the ever-evolving landscape of franchising.


4. Teamwork: Collaboration and teamwork are core values instilled in military personnel, qualities that can enhance the efficiency and effectiveness of franchise operations.


5.  Resilience: The ability to persevere and remain resilient in the face of challenges is a hallmark of military veterans and a vital trait in the business world.


Success Stories in Franchising


1.  UPS Store – Joe Doherty

Joe Doherty, a retired U.S. Army colonel, found his second career in franchising with The UPS Store. After 26 years of service, he took on the challenge of managing a UPS Store location in North Carolina. Joe’s leadership and problem-solving abilities, honed during his military service, translated well into running a successful franchise. Under his guidance, his UPS Store location thrived, and he expanded to become a multi-unit owner, running several locations. Joe’s success demonstrates how military veterans can excel in the world of franchising through dedication, leadership, and a commitment to quality customer service.


2.  FASTSIGNS – Jim Finn

Jim Finn, a former Army intelligence officer and Green Beret, transitioned to the world of franchising with FASTSIGNS. His background in military intelligence equipped him with analytical and strategic thinking skills that proved invaluable in the signage and graphics industry. Jim’s attention to detail, leadership, and ability to make data-driven decisions played a significant role in his success as a FASTSIGNS franchisee. He became a multi-unit owner and also took on leadership roles within the franchise system, illustrating how military veterans can leverage their skills to excel both as franchisees and in broader franchise community roles.


3.  Sport Clips – Greg Goodwin

Greg Goodwin, a U.S. Navy veteran, discovered his calling in franchising with Sport Clips. Greg’s time in the Navy equipped him with the discipline and leadership skills necessary to excel in the competitive world of franchising. He opened his first Sport Clips location in 2009 and quickly expanded to become a multi-unit franchisee. His commitment to delivering exceptional customer service and cultivating a positive, team-oriented culture within his stores led to remarkable success. Greg’s journey exemplifies how military veterans can bring their leadership abilities to the franchise industry and build thriving businesses.


4. Two Men and a Truck – Dan Pettit

Dan Pettit, a retired U.S. Army captain, chose to pursue a franchise opportunity with Two Men and a Truck after his military service. His military background fostered qualities such as adaptability and problem-solving, which served him well in the moving and logistics industry. Dan opened his first Two Men and a Truck location in Texas and, leveraging his skills, achieved remarkable growth, becoming a multi-unit franchise owner. His ability to lead and empower his teams, coupled with his dedication to providing top-notch customer service, has been instrumental in his success.


5.  Anytime Fitness – Anthony Geisler

Anthony Geisler, a former Marine and U.S. Navy diver, transformed the fitness franchise landscape with his vision for Anytime Fitness. His military background instilled discipline, determination, and a commitment to excellence. Anthony’s innovative approach and leadership led to a significant expansion of Anytime Fitness, making it one of the largest and most successful fitness franchise brands globally. His journey demonstrates how military veterans can bring their unique perspectives and leadership qualities to revolutionize an industry.


Lessons from Success Stories


1.  Adaptability Is a Valuable Trait

Military veterans excel in adapting to various situations and problem-solving. In franchising, the ability to adapt to changing market conditions, customer needs, and operational challenges is invaluable. The capacity to pivot and innovate can be a significant factor in franchise success.


2. Leadership Skills Shine in Franchising

Military service fosters strong leadership qualities, and these skills are readily transferable to the world of franchising. Effective leadership not only motivates and inspires teams but also contributes to a positive franchise culture and customer satisfaction.


3. Commitment to Quality and Customer Service

The dedication to quality and customer service instilled in military veterans often sets them apart in the franchising world. A relentless commitment to delivering exceptional service and a focus on the customer experience can lead to lasting success.


4. Disciplined Work Ethic

The discipline and strong work ethic of military veterans are essential in maintaining the high standards and consistency required in franchising. This work ethic enables franchisees to manage their businesses efficiently and effectively.


5. Teamwork and Collaboration

The emphasis on collaboration and teamwork in the military enhances the franchisee’s ability to build strong, cohesive teams. A unified and motivated workforce contributes to the overall success of the franchise business.


6.  Resilience in the Face of Challenges

Military veterans possess a remarkable ability to remain resilient and persevere in the face of adversity. In franchising, challenges are inevitable, and the capacity to weather these challenges with determination and adaptability is crucial for long-term success.


The success stories of military veterans in franchising underscore the significant impact of their leadership, adaptability, discipline, and commitment to excellence. These stories serve as an inspiration and a testament to the potential that military veterans have in the world of franchising. Their journey not only highlights their individual achievements but also showcases the positive contributions of veterans to the broader franchise community. These success stories reaffirm the value of franchising as a pathway to entrepreneurship for veterans and the immense potential it offers for their future endeavors.


For more information on how to find the right Franchises for Veterans, start your search with American Veteran Franchises: