Reform Studios

A MODERN PILATES FRANCHISE OPPORTUNITY POWERED BY INNOVATIVE PROGRAMMING, CONNECTED TECHNOLOGY AND FOUNDER-LED BUSINESS SUPPORT.

More Ways to Move.
More Ways to Grow.

We’ve built the foundation.
Now it’s your turn to bring REFORM STUDIOS to your community.

Modern Pilates.
Built for What’s Next.

REFORM STUDIOS began with a simple belief: Pilates should be accessible to every body. Founder Jennifer Villamil combined more than a decade of Pilates practice with 20 years of advertising and marketing leadership to create a modern, welcoming studio where exceptional instruction, innovative technology and community come together.

Since opening our Chicago flagship in 2024, Jennifer has applied her marketing expertise to the realities of running a Pilates studio. From attracting new clients and building memberships to developing strong teams and encouraging retention, we’ve learned firsthand what it takes to bring the REFORM experience to life.

Now, we’re taking those lessons beyond Chicago. Our franchise program brings together a distinctive studio concept, flexible operating model and an evolving business playbook shaped by real-world experience.

A Smarter Way to Own a Pilates Studio

More Revenue Opportunities From Every Reformer

On-Demand+ creates bookable sessions between scheduled classes, making greater use of existing equipment without requiring an instructor for every workout. Memberships anchor the business, with private training, class packs, retail and events adding revenue opportunities.

Technology That Sets REFORM Apart

The ULTRA 1 REFORM RX-S™ Smart Reformer brings a new dimension to the Pilates experience. Its integrated 24-inch touchscreen, adjustable resistance, real-time performance feedback and guided iFIT programming deliver an interactive workout experience that goes beyond traditional reformer equipment.

Broader Appeal.
More Reasons to Return.

Four proprietary class formats, private instruction and multilingual programming serve different fitness levels, goals and preferences. Paired with a premium yet welcoming environment, REFORM gives clients more opportunities to find their fit and become part of our community.

Built for Builders

Run the studio yourself or lead through a trained general manager. Either way, you’re here to build a team, a community and a business.

Community-First.

You want to build a studio people call their own.

Entrepreneurial Mindset.

You see opportunities, take initiative and want to grow a business.

Leader & Team Builder.

You can hire, coach and keep great instructors.

Hospitality-Minded.

You know great experiences start at the front desk.

Process-Driven.

You’d rather run an structured system than reinvent one.

Growth-Focused.

You treat sales and retention as daily habits.

The Playbook Comes With the Keys

From your first pre-opening campaign to your day-to-day operations, REFORM gives you practical tools and playbooks built from firsthand studio experience.

Comprehensive Training.

More than 60 hours of classroom and hands-on training cover brand standards, studio operations, sales, marketing, equipment and management.

Operational Support.

Get standard building plans, approved supplier lists, staffing and onboarding resources, operational SOPs and a week of on-site support at opening.

Marketing Support.

Decades of advertising and marketing experience are built into the tools you’ll use to grow your business, including pre-opening campaigns, CRM automations and customer journeys, introductory offer conversion scripts, referral programs and local outreach templates.

Continuing Education.

Ongoing instructor education, evolving programming, technology updates and fresh marketing resources are tested in our Chicago flagship before being introduced to franchise owners.

Pilates Is Growing.
Grow With It.

Picture your studio through a full day: Signature Flow at 6 a.m., On-Demand+ sessions through the midday hours, privates and Sculpt after work.

Take the lead in bringing a new kind of Pilates experience to your market. REFORM STUDIOS provides the brand, the technology, the playbook, and a founder who knows how to build demand.

All we’re missing is you.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.