OTHELS ART ACADEMY

FRANCHISE OWNERSHIP GUIDE

What to Expect from Agreement to Opening Day

A closer look at the site, setup, systems, and support behind the Othels Art Academy franchise.

BUILT AROUND AFTER-SCHOOL ENRICHMENT

Othels is a structured K-12 art academy founded in 2011 by Andrew and Kristina Simpson and named for Andrew’s grandfather, William “Othel” Barkley.

It is after-school and camp-oriented enrichment, not a full-day school.

Suggested Hours:

• Tuesdays 3:00-7:30 p.m
• Wednesdays and Thursdays 4:00-7:00 p.m
• Friday 3:00-6:30 p.m

New curriculum starts each month across acrylic, watercolor, pastel, graphite, colored pencil, charcoal, and mixed media. Families enroll month-to-month. Shows, summer camps, and seasonal programs run alongside weekly lessons.

As a franchisee, you operate an independent company using the Othels name through a DBA. For example: Roger Smith LLC d/b/a Othels Art Academy Nashville. The entity is yours. The brand, curriculum, and standards are shared.

THE SPACE WORKS AS HARD AS THE CURRICULUM

Suitably located retail space is essential. Because the concept fits dense areas with strong household incomes and young families, plan on 1,300-2,100 square feet of usable space in a downtown district or strip center with strong anchor stores, heavy traffic, easy parking, and a short drive from neighborhood areas.

Important considerations: visibility, whether local zoning allows art education, deferred rent during buildout, limits on renovations, signage, or hours.

* Othels Corporate Office must approve the site before the lease is signed.

WHAT HAPPENS AFTER YOU SIGN

Set Up Your Company

Form the entity with your own attorney, file state registrations, obtain an EIN, and open a business checking account. Acquire the required insurance. Secure local approvals, including a business license, signage permit, certificate of occupancy, and a sales-tax permit.

Build The Space

Once the site is approved, sign the lease and set up necessary services like credit card processing, electricity, water, phone, internet, and trash collection (unless included in your lease). Install required office equipment, hardware and software, furniture and fixtures, décor and signage, all subject to Corporate approval.

Staff, Stock and Open

Complete Phase I training at our corporate location in Alpharetta, Georgia, and Phase II on-site at your location. Order opening inventory from approved vendors. Recruit and train instructors. Confirm Google Business and social profiles. Run a grand-opening campaign, which we will help design. Launch your business.

WHAT YOU PUT IN PLACE

• Technology
• Classroom Supplies

YOU DO NOT OPEN ALONE

No Othels Art Academy franchise will open until training is complete and you are ready to launch with confidence.

Phase I

Includes 1-2 weeks at our Alpharetta location, usually 8-12 weeks before opening. This phase covers administration, operations, sales, marketing, and classroom structure/procedures. You may bring up to two team members.

Phase II

Takes place at your location just before opening and focuses on ensuring you’re comfortable with operating the business.

Launch

Support includes a localized campaign, with promotional materials provided by the Franchisor. We recommend partnering with a local charity to help lay the foundation for impactful community involvement.

You will also be assigned a Field Consultant, a partner who is prepared to share knowledge and resolve any concerns related to the business.

SEE THE MODEL BEFORE YOU COMMIT

After your franchise discovery call, if both sides determine Othels Art Academy is the right franchise fit, you can visit us on-site to see the model in action.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.