Evoken

BRING THE EVOKEN WAY TO YOUR CITY

An elevated boutique fitness and wellness concept built for owners who want to create a distinctive local community, not simply operate another fitness studio.

Territories Now Under Consideration. Book a Franchise Discovery Call

A MORE INTENTIONAL APPROACH TO BOUTIQUE FITNESS

Modern consumers want more than a workout. They want exceptional instruction, beautiful environments, meaningful community, and experiences that support the way they want to live.

Evoken was built around that shift.

The core pillars are reformer Pilates, non-heated mat Pilates, Yoga, and private training. That foundation supports a broader wellness experience that includes community and education, giving members more than one reason to belong.

A STRONG CATEGORY WITH ROOM TO DIFFERENTIATE

Demand for coached movement, Pilates, and boutique fitness is well established. Evoken meets that demand with a distinctive local studio, not another high-volume class grid.

MORE REASONS TO STAY

Group Reformer, Mat Pilates, Yoga, and private sessions act as the core. Community gatherings, education, and digital experiences give members more ways to stay connected.

INTENTIONALLY INTIMATE

Small rooms and considered class sizes protect an elevated teaching standard. That environment is part of why people join, and stay.

COMMUNITY BEYOND THE MAT

Evoken is built through relationships. Whether in the studio, through events, or ongoing connection, the brand is built to become a part of how people live in their city.

BUILT AROUND EDUCATION & STANDARDS

The Evoken Way includes instructor development, teaching standards, and education. Training supports quality instruction and provides an additional revenue opportunity.

MORE THAN A BEAUTIFUL SPACE, A DIFFERENT KIND OF BOUTIQUE FITNESS EXPERIENCE

Evoken is an elevated boutique and wellness concept founded in West Hollywood, California. Built around movement, community, and intentional living, it brings exceptional instruction, thoughtful design, and a curated range of experiences together under one roof.

As Evoken grows, the goal is not to make every studio identical; it is to make every studio recognizably Evoken.

Select offerings, such as recovery amenities or digital programming, may vary by location and space. They are part of the opportunity, not a requirement.

What Lives Under the Evoken Roof

• Reformer Pilates
• Non-Heated Mat Pilates and Yoga
• Private Sessions on Cadillac and Chair Equipment
• Breathwork and Sound Baths
• Community Events & Collaborations
• Evoken Online Studio
• Teacher Training & Education

Schedule a franchise discovery call to see if Evoken is a fit for your market.

A CONCEPT BUILT FOR OWNERS WHO CARE HOW PEOPLE FEEL

Evoken is intentionally intimate. The environment, quality of instruction, and community are integral to the experience.

We’re seeking partners who are ready to build something meaningful in their community, with the understanding that boutique fitness is built through relationships, consistency, and attention to detail.

FIT CHECKLIST:

• Owner-operator who is truly present
• Cares about wellness as a craft, not a trend
• Enjoys building relationships
• Capable of leading people with warmth & dignity
• Willing to follow proven systems while staying human
• Financially prepared for brick-and-mortar buildout and ramp-up

If this sounds like you, fill out the form to start the conversation.

LEARN THE EVOKEN WAY

When you partner with Evoken, you’re not just buying a brand name. You’ll gain access to the systems, standards, education, and support developed through our flagship studio.

BEFORE YOU OPEN

• Comprehensive Training & Onboarding
• Site Selection & Buildout Guidelines
• Brand Standards
• Staffing & Teacher Development
• Member Experience
• Operations Manual
• Tech Stack
• Launch Support

AFTER YOU LAUNCH

• Marketing Playbook
• Continuing Education
• KPIs & Performance Coaching
• Site Visits
• Founder-Led Support

OWN AN ELEVATED LOCAL STUDIO

WHY EVOKEN

Evoken is intentionally designed to be the studio your neighborhood returns to. Rather than competing on volume alone, the model combines an elevated environment, exceptional instruction, community, and multiple complementary revenue opportunities. The goal: build a recognizable local brand with systems to grow, without losing the boutique experience.

SHE BUILT THE SPACE SHE NEEDED, THEN OPENED THE DOOR

Janina Washington founded Evoken with a vision for boutique fitness that felt more intentional, where exceptional movement, thoughtful design, and genuine community unite under one roof. With a professional background spanning movement, performance, and sales industries, Janina brings a multidisciplinary perspective to the development of the Evoken brand.

She built the West Hollywood flagship from the ground up, developing the programming, instructor standards, member experience, and educational philosophy behind the brand.

Her focus is on creating a studio that keeps her clients challenged but never defeated, delivers high-quality instruction without intimidation, and builds on personal relationships.

Today, Janina continues to listen and lead the development of the Evoken brand as it expands into new markets.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.