Senior Care Authority Grows with South Bay Area Franchise

As Senior Care Authority franchisees, Los Gatos couple helps families find the best senior living options for their loved ones, providing personal and compassionate service throughout the whole transition process.

Los Gatos, CA (PRWEB) December 03, 2014 Karl

Karl and Kathy Winkelman learned firsthand about the need for a senior advisory service when Karl’s father was diagnosed with Parkinson’s disease and his mother fell ill with lung cancer.

“My parents needed help with in-home care, medications, finances, estate planning, and assisted living,” Karl says. “We didn’t know where to start. We had to search out and hire a several different people to help us help them. But if we’d had a senior placement advisor guiding us, it would have spared us a lot of time, distress, and money.”

Now Karl and Kathy are helping other families avoid the stress and pitfalls they experienced, by walking them through the senior placement process every step of the way.

“When we started our business, we were thirsty for knowledge,” Kathy says, “and Frank Samson (Senior Care Authority founder) is the first person we started following, for his educational blogs, podcasts and training classes. So when Frank offered us the South Bay Area Senior Care Authority franchise, we didn’t hesitate. It’s important to us to be a part of a reputable company whose values reflect our own.”

The Winkelmans are impressed with Senior Care Authority’s (SCA) commitment to continuing research and education in the area of senior care, and to Frank Samson’s ongoing expert interviews on The Aging Boomers podcast. They also share and admire SCA’s philosophy of recommending only the right locations that achieve the company’s proprietary rating system of locations nationwide.

Senior Care Authority franchisees tour and review various local living options — including assisted living, independent living, memory care, and residential care homes– to enable their clients to make the best possible decision for their loved ones. SCA advisors meet one-on-one with families to assess their needs, accompany them on tours of facilities, assist them with negotiations and paperwork, and follow up with them after a client is placed.

SCA offers its personalized senior placement service free of charge to clients; the company earns a commission from the communities after placement is made.

“As a company designed to help people through one of life’s most difficult and confusing times, we are dedicated to providing families with personal and compassionate service,” Kathy says. “’People first’ is our motto.”

Previously, Karl served as a Silicon Valley executive with expertise in building new programs, solving problems, and introducing high-tech solutions to customers. He employs his business skills in an industry he feels passionate about. Kathy’s background of 25 years in the non-profit world includes stints in everything from sales and operations to client services, social media and training. But her real strength, she says, is in building and maintaining relationships.

Forty-year residents of Los Gatos, the Winkelmans raised three sons in this town, and have a legacy of working to improve the community in which they live. But, more importantly for their clients, they have built strong and lasting partnerships with hospitals, assisted living communities, residential care homes, independent living communities, estate planners, financial advisors, Alzheimer’s communities, Hospice, senior day care, and senior housing organizations.

“We are more than just a senior placement service,” Kathy says. “Our experience and education enable us to support and assist our clients through the entire the transition process.”

The Winkelmans’ service area covers the Santa Clara and Santa Cruz counties. For more information, go to or call Karl and Kathy Winkelman at (408) 658.9465. To learn more about owning a Senior Care Authority franchise, visit

Senior Care Authority provides free, personalized senior placement assistance to families seeking the best long-term care options at independent living, assisted living, memory care and Alzheimer’s care facilities. The company serves families throughout the country through its franchise operations and network affiliates. For more information, go to or call (888) 809-1231(888) 809-1231.